freshlyWORN magazine has been a personal (not-for-profit) magazine project for me for over 4 years. Throughout this time frame, I have produced 4 quarterly magazines per year, managed a robust website and built a social media following.

In Fall 2015, I began evaluating the place freshlyWORN had in my life and decided that I needed to take a break/hiatus from publishing for 2016.

During this break, I re-evaluated what the magazine is and has become in my life and I had come to the following conclusions:

The GOOD

  • I LOVE giving new and established photographers, designers, models, stylists, makeup artists and hairstylists a platform for having their work seen, published and valued.
  • I enjoy the publishing aspect of the magazine. I thrive on creative ideas, graphic design, colour and image.
  • I enjoy web design, alot. It’s flexible, easily maintained and timely.

 The BAD

  • I do NOT like the strictures of publication deadlines and delivery dates – this is mainly coming from a fundamental lack of spare time and pure exhaustion.
  • Most don’t realize I work as a full-time graphic designer for a large city; that I manage freelance clients and am a semi-full time photographer with clients and personal, creative work.
  • I make ZERO money on this magazine, and that’s ok,  because as I said earlier, it’s a personal project. However, in order for me to continue this magazine with any enthuasiasm and creative energy, that needs to change.

So here we are, a year into my self-imposed hiatus and I am ready to resume publishing the magazine in its new online format. With this thought in mind…

  • I have redesigned the existing website and have relaunced it in a manner that is more conducive to the ONLINE magazine format.
  • The plan is to feature new editorial work on the website on a weekly basis.
  • I will actively seeking contributors in various areas including hair, make-up and styling to help bolster the content of the online magazine.
  • Contributors will receive high quality PDF tearsheets of their published content for online.
  • There will be more exposure via expanded content, video and interviews.
  • Additional contributor features will be implemented as the transition rolls out this summer.
  • In the past, I have opted to NOT pursue advertising in order to accommodate more editorial material. This will be changing and I will begin accepting advertising on the site effective Spring 2017.

I want inspire photographers, mua/hairstylists, models, designers and stylists with new, timely content and I believe that not only will this re-invigorate the magazine and give users more interesting / relevant content, it will re-ignite my desire to continue with publishing the magazine online.

christina lazar-schuler
editor-in-chief | publisher